ORPHEUM
(The New Orpheum) .
MALCO
. ORPHEUM |
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ORPHEUM
(The new Orpheum)
Opened 1928 . 2500 seats |
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There's been a major Memphis Theatre on the corner of
Main and Beale for over 122 years. The Grand Opera House opened at the famous
corner in 1890. The name was changed to Hopkins Opera
House in 1899. Vaudeville soon became the
bulk of the acts at the house and in 1907 the theatre
was renamed the Orpheum Theater that same year.
In 1923, a fire broke out during a vaudeville show at
the old Orpheum and the Theater burned to the ground.
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Five years later, on the foundation of the old Orpheum
theater, a new Orpheum Theater was built at a
then-staggering cost of $1.5 million. Twice as large as
the old theater, and much more ornate and luxurious,
decorated in the style of Francois I, the Memphis
Orpheum was beyond anything the builders of the old
opera house could have ever dreamed, with brocade
draperies, enormous crystal chandeliers, gilded
moldings, and that mighty Wurlitzer organ.
It opened on November 19, 1928. The auditorium,
which seated 2500, was decorated in shades of gold, red
and cream, and included a huge stage, orchestra pit,
balcony and domed ceiling. The grand lobby had
twin staircases, enormous crystal chandeliers and gilded
plasterwork. The Orpheum Theater also contained a
nightclub called the Broadway Club, as well as smaller
lobby spaces to the sides of the grand lobby. |
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Orpheum 1928 |
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The complete program of opening night is posted
below.
The Orpheum is listed in
the Memphis Directories from
1929 - 1939. |
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Fire -1923 |
Marquee 1923 |
Fire 1923 |
1928 Opening |
Stage 1928 |
Staircases 1928 |
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Interior |
Interior |
Lobby 1934 |
Snack Bar 1934 |
Vintage Photo |
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1930 |
1930 Night photo |
1938 ad |
1928 |
1937 |
1939 |
Mae West 1938
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ORPHEUM ... under Construction 1927-28
This very rare photo of the Orpheum Theatre under
construction has recently been located. It's
amazing that with only the steel frame in place it
easily captures the look of the finished theatre.
The photo dates to circa 1927-28 and is by Memphis
photographer Oscar M. Goodman of Goodman Photography .
...
Collection
Gene Gill
> |
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Orpheum under Construction |
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Update - April 8, 2016: Truly amazing!
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Nathan Ashby, Creative Director of the Orpheum
writes that during the 2016 remodel of the upstairs
administrative offices, behind a layer of plaster,
that 80+ year old Coca Cola advertisement on the
brick wall was "unearthed". |
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Check the Coca Cola
sign ... |
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<
Opening Night: New Orpheum Souvenir Program .
November 19, 1928
This very rare Opening Night Orpheum Souvenir Program is
posted in its entirety
(40 pages).
Of particular interest is the section of excellent
vintage photos of the entire Keith-Albee-Orpheum
Circuit Theatres. Many have never been published
before.
...
Collection Dave French
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November 1928 |
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ads showing
Orpheum
AND
Malco |
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MALCO
Renamed MALCO 1940 . Closed:
1977 . 2500 Seats |
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By 1940, after the heyday of vaudeville, the Orpheum Theater was purchased
by the Malco chain and switched to a movies-only format. The renamed MALCO
Theater continued to run first-run films until it closed in 1977. After the closure, there was even talk
of demolishing the old theater to build an office complex.
In 1977, the Memphis Development Foundation purchased the Malco and began bringing Broadway productions and concerts
back to the Theatre. Fifty-four years had taken a toll
on the grand old Theatre. It closed in 1982 to begin a
$5 million renovation to restore its 1928 opulence.
The MALCO is listed
in the Memphis Directories from 1940 to 1977. |
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Malco 1946 |
Malco 1959 |
Malco 1959 |
Malco 1970 |
Main-Beale
1955 |
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Colored Entrance |
Auditorium |
1941 Night |
Milton Slosser |
Brides of Dracula
1960 |
Ad-1960 |
1950 Ticket |
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The name MALCO comes from M. A. Lightman Co. The
legacy of the company, now in its fourth generation, has been
passed to Stephen Lightman, Jimmy Tashie, and Bobby Levy.
The three share ownership responsibilities and insist their
ability to work together throughout the years has saved the
family from separation. The Malco
company always displayed a passion for the movie business and was on
the cutting edge of technology in presentation, seating and sound.
M. A. Lightman was highly respected throughout the industry. |
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M. A. Lightman |
Malco logo |
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Brides of Dracula 1960 |
Brides ... - 1960 |
Uniform
Patch |
Milton
Slosser |
Ad 1953 |
Elvis
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1956 |
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Premiere 1941 |
Malco Ad
1955 |
Vintage
Malco |
Malco
lobby |
The Wurlitzer |
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1961 Premiere |
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ORPHEUM
Re-opened as Orpheum 1984 |
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"Friends.." - 1981 |
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When
the Memphis Development Foundation acquired the Malco Theater
in 1977, they began bringing Broadway productions and concerts
back to the theatre. As "Friends of the Orpheum",
they
closed the theatre in 1982 and undertook a $5 million renovation project which brought the palace back to
its 1928 glory after decades of decline. In January 1984, a grand
reopening ceremony was held. This signaled the rebirth of
entertainment in downtown Memphis.
Today,
the theatre has been re-named the Orpheum Theater and is Memphis' premier
venue for touring Broadway shows. The Orpheum Theater has hosted more
touring Broadway productions than any other theater in the US. In addition
to its stage shows, the Orpheum hosts concerts and everyone from the
Vienna Boys Choir to Patti LaBelle to Harry Connick, Jr. has graced the
stage. It is also the home to two of the city's finest local arts
organizations, the Memphis Ballet and the Memphis Opera. |
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The
theater is still managed by the Memphis Development Foundation
and presents 10-12 Broadway shows each year. It's a
non-profit organization and has flourished because of the
support of the community.
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Orpheum
Today
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Orpheum |
Orpheum
Auditorium |
Orpheum
Lobby |
Orpheum
Stage |
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"Memphis" |
Wurlitzer |
"South Pacific" |
Mitzi Gaynor
1984 |
Carol Channing |
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Miniature
Model |
75th
Anniversary |
2017 |
2017 |
2107 |
"Dolly" |
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See the "Grand
Opera . Hopkins Grand Opera . Orpheum" page for the 1st Orpheum
Theatre |
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Donald Canestrari,
Memphis:
"My father loved the movies and vaudeville and would take my mother and
my two older brothers and me to the Orpheum to see a vaudeville show
and movie. He would park our 1936 Plymouth or our 1930 Ford Model A
Coupe on Beale Street and we would walk up to the Orpheum passing Tony's
Fruit Stand on the northeast corner of Beale and Main. In those days,
there would be an hour long vaudeville act followed by a new movie. We
always liked to sit in one of the loges off the mezzanine on the south
side of the theater. A Memphis orchestra under the direction of Nate
Evans would rise up out of the floor in the orchestra pit and play for
the performers. One of the trumpet players (sometimes on clarinet) was
Hilburn Graves, known as Pappy Graves. He was my first clarinet teacher
when I took lessons at the old O.K. Houck Piano Company on S. Main near
Union Ave. During the WWII years, an organist, Milton Slosser.
would rise up out of the floor and play the mighty Wurlitzer Organ and
we would sing the words to his songs that would be flashed on the
screen. Lots of entertainment."
Donald Canestrari,
Memphis:
"One
of the favorite shows to come to the Orpheum was Blackstone the
Magician. He would perform there for a week to packed houses.
He would always hypnotize a girl and saw her in half with a big buzz
saw. I can still hear her screaming as the saw made a loud
terrible sound as it cut in two a piece of 2x4 lumber beside her.
Another performer that my dad liked was Dave Avalon, a Russian orchestra
leader who brought his show there often"
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Gene Gill,
Pasadena CA:
"Everyone enjoyed going to the Malco for first run movies in the
50's. When
the movie ended, the giant Wurlitzer organ would rise out of the
orchestra pit and Milton Slosser would entertain the audience for about
20 minutes. When the "bouncing ball" came on screen, we all sang
along".
I also
remember seeing Marilyn Monroe at the Malco (1953), in town to promote
the opening of "Gentlemen Prefer Blondes". The city even renamed Monroe
St. "Marilyn Monroe St" for the day.
Bob
Mann, Albuquerque NM: "I moved to
Memphis from a small town in Arkansas in 1944, and was dazzled by the
"big city". Soon after I arrived, I went to the Malco and was awed
by the grandeur of the theater, especially when I saw that gorgeous
white organ rising out of the orchestra pit. I will never forget
Milton Slosser playing my favorite song of the day, 'Besame Mucho".
Eddie Cooper,
Memphis: "When I was
a teenager, I worked one summer as an usher at the Malco, whose owners
also owned the Princess. The Malco had a huge popcorn machine, and
the Princess had an ice machine that made more than it needed. So
one of the daily jobs of a couple of ushers was to transport popcorn to
the Princess and ice to the Malco".
Julie Best Erwin
-10/2011: "...My
grandfather, Chalmers Cullins was involved in the theater business since
the early 1900s. He began selling popcorn at the Orpheum and went
on to work there. Later, my grandfather owned the Idlewild
with his brother Edward Cullins and I believe Nate Evans was also
involved. He also owned the W. C. Handy and The Sovoy theaters.
These two were for the Black Community and featured live music as well
as movies".
Gail Collins
- 10/2011: "...Chalmers
Cullins was my grandfather and I have some interesting cassette tapes on
which my grandfather is talking about the old days at the Orpheum. I
remember dancing on the stage when I was about 5, when my grandfather
was closing up the theater at midnight. I recall watching Blackstone
perform from backstage and later eating a midnight dinner with him and
my grandparents at Burkles Bakery. We had the roast beef and homemade
rolls, mashed potatoes and vegetables. It seemed strange eating at
midnight. Blackstone had the most piercing blue eyes I ever
encountered".
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Credits |
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The
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