GRAND
OPERA . HOPKINS
GRAND OPERA . ORPHEUM . MALCO .
ORPHEUM |
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GRAND
OPERA
195-197
S. Main |
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Grand Opera Opened in 1890 Became HOPKINS
Grand in 1900 . Renamed ORPHEUM 1907
There's been a major Memphis Theatre on the corner of Main
and Beale for over 122 years.
The Grand Opera House opened at the famous
corner in 1890 and was touted as the finest opera house
outside New York City. But this fine theatre was
not the first in Memphis to have the name "Grand Opera".
That distinction belongs to the Greenlaw Opera House. In
1872, the Greenlaw was extensively renovated and renamed
"Grand Opera". That name does indeed appear for the
Greenlaw address in the 1872, 1873, and 1874 Memphis
Directories. |
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Frank Gray was the manager of the Grand Opera. He
had been a Memphis newspaperman who was interested in Theatre
and had begun work
as an usher at Leubries Theatre. He graduated to Business Manager,
Acting Manager, and Manager. He was manager at all of
the leading theaters of Memphis, but was particularly known as
the manager of The Lyceum. Gray was considered a
clever and capable manager who booked only the best
attractions, and he was known as the "Dean of Southern Theatre
Managers".
The GRAND and HOPKINS
GRAND OPERA are listed in the Memphis Directories from 1899 to 1907. |
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Grand - c 1893-95 |
Grand - c
1899 |
Frank Gray |
1891 Directory |
1892 Bond for Grand Opera |
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HOPKINS
GRAND OPERA
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195
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S. Main |
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John D. Hopkins purchased the Grand Opera in 1899 -
renaming it Hopkins Grand Opera. His background was in
Vaudeville and Minstrel Shows and he already had vaudeville
theaters in Chicago and in St. Louis. Once he took
control he immediately hired his own resident Stock Company,
and went about changing the house into a Vaudeville Theatre.
He replaced the gas lighting with 586 sparkling lights and
changed the color of the foyer from a drab olive to a brighter
gray and gold. He completely renovated the house in 1903
and the color scheme was changed again to rose and gold, with
the boxes accented with green and yellow. Of course the
primary fare was Vaudeville, but in 1906, the most popular act
was the great Sarah Bernhardt. |
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When Hopkins took over, he made Anderson B. Morrison the
manager and Morrison remained in that position for the
next 6 years. He was considered one of the most
popular theater managers in Memphis. But Hopkins was
a wheeler-dealer. Around 1906 he was involved in a
lawsuit because he planned to sub-lease the Opera House to
a Burlesque Circuit. All the criticism prompted
Hopkins to try and sell the theatre. This experience
may have led to the Orpheum Vaudeville Circuit being able
to take over the house in 1907.
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Col
Hopkins |
The GRAND and HOPKINS
GRAND OPERA are listed in the Memphis Directories from 1899 to 1907. |
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Hopkins
1906 |
Hopkins
1908 |
Hopkins
Interior |
Hopkins
Interior |
Stock
Co 18988 |
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Sarah Bernhardt-Camille |
Hopkins
Alley 1906 |
Bert Young
1902 |
A.
B. Morrison |
Ad for Hopkins 1906 |
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Billboard 1902 |
Burlesque ??? |
For Sale 1906 |
Unsold 1906 |
Theatre Description |
1906 Take Over ??? |
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1899 |
1901
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1905 |
1906 Directory |
Hopkins Obit 1909 |
Orpheum - 1907 |
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ORPHEUM
Re-named 1907 . Burned 1923
Rebuilt 1928 . 2500 seats |
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Vaudeville soon became the bulk of the acts at the
Grand Opera, and in 1907 the theatre officially became
part of the Orpheum circuit. It was renamed the
Orpheum Theater that same year. In 1923, a fire
broke out during a vaudeville show and the old Orpheum
Theater burned to the ground. Five years later, on the
foundation of the old theater, a new Orpheum Theater
was built at a then-staggering cost of $1.5 million.
Twice as large as the old theater, and much more
ornate and luxurious, decorated in the style of
Francois I, the Memphis Orpheum was beyond anything
the builders of the old opera house could have ever
dreamed, with brocade draperies, enormous crystal
chandeliers, gilded moldings, and that mighty
Wurlitzer organ. |
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Orpheum 1910 |
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It opened on November 19, 1928. The auditorium,
which seated 2500, was decorated in shades of gold, red
and cream, and included a huge stage, orchestra pit,
balcony and domed ceiling. The grand lobby had
twin staircases, enormous crystal chandeliers and gilded
plasterwork. The Orpheum Theater also contained a
nightclub called the Broadway Club, as well as smaller
lobby spaces to the sides of the grand lobby. The
complete souvenir program of the opening night is posted
below.
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Construction 1927
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The ORPHEUM is listed in
the Memphis Directories from 1909 to 1923 ... and again from
1929 to 1939.
The 1913 Julius Cahn-Gus Hill Theatrical Guiide lists
the old Orpheum with 1929 seats (See below). |
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Orpheum at night 1911
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Orpheum 1916 |
Sold Out ! -
1919 |
1921 Armistice Parade |
1921 Armistice Parade |
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1921 - Marquee
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Orpheum1922-23 |
Blossom Seeley -1923 |
Fire -1923 |
Marquee 1923 |
Fire 1923 |
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1928 Opening |
Stage 1928 |
Staircases 1928 |
Interior |
Interior |
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1930 Review |
Lobby 1934 |
Snack Bar 1934 |
1937 |
1939 |
Mae West 1938
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Chalmers Cullins |
Orpheum sign - 1930 |
Variety 08 |
1909 |
1911 |
1911 |
1916 |
1920 |
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1908, 1912, 1913, 1914 Orpheum Theatre Programs .
These rare Programs (Below) are from the Orpheum's early
Vaudeville years and are in the collection of George
Whitworth.
Click on the Program Cover to see entire program.
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1908 Cover |
1912 - January |
1912
-March |
1913 |
1914
-January |
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<
Opening Night: New Orpheum Souvenir Program .
November 19, 1928
This very rare Opening Night Orpheum Souvenir Program is
posted in its entirety
(40 pages).
Of particular interest is the section of excellent
vintage photos of the entire Keith-Albee-Orpheum
Circuit Theatres. Many have never been published
before.
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Collection of Dave French
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November 1928 |
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ORPHEUM ... under Construction 1927-28
This very rare photo of the Orpheum Theatre under
construction has recently been located. It's
amazing that with only the steel frame in place it
easily captures the look of the finished theatre.
The photo dates to circa 1927-28 and is by Memphis
photographer Oscar M. Goodman of Goodman Photography .
...
Collection
Gene Gill
> |
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Under Construction |
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Update - April 8, 2016: Truly amazing!
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Nathan Ashby, Creative Director of the Orpheum
writes that during the 2016 remodel of the upstairs
administrative offices, behind a layer of plaster,
that 80+ year old Coca Cola advertisement on the
brick wall was "unearthed". |
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Check the Coca
Cola sign... |
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Peabody-Orpheum Postcard |
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Orpheum Ticket |
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MALCO
Renamed MALCO 1940 . Closed:
1977 . 2500 Seats |
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By 1940, after the heyday of vaudeville, the Orpheum Theater was purchased
by the Malco chain and switched to a movies-only format. The renamed MALCO
Theater continued to run first-run films until it closed in 1977. After the closure, there was even talk
of demolishing the old theater to build an office complex.
In 1977, the Memphis Development Foundation purchased the Malco and began bringing Broadway productions and concerts
back to the Theatre. Fifty-four years had taken a toll
on the grand old Theatre. It closed in 1982 to begin a
$5 million renovation to restore its 1928 opulence.
The MALCO is listed
in the Memphis Directories from 1940 to 1977. |
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Malco 1946 |
Malco 1959 |
Malco 1959 |
Malco 1970 |
Main-Beale
1955 |
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Colored Entrance |
Auditorium |
1941 Night |
Milton Slosser |
Brides of Dracula
1960 |
Ad-1960 |
1950 Ticket |
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The name MALCO comes from M. A. Lightman Co. The
legacy of the company, now in its fourth generation, has been
passed to Stephen Lightman, Jimmy Tashie, and Bobby Levy.
The three share ownership responsibilities and insist their
ability to work together throughout the years has saved the
family from separation. The Malco
company always displayed a passion for the movie business and was on
the cutting edge of technology in presentation, seating and sound.
M. A. Lightman was highly respected throughout the industry. |
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M. A. Lightman |
Malco logo |
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Brides of Dracula 1960 |
Brides ... - 1960 |
Uniform
Patch |
Milton
Slosser |
Ad 1953 |
Elvis
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1956 |
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Premiere 1941 |
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ORPHEUM
Re-opened as Orpheum 1984 |
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"Friends.." - 1981 |
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When
the Memphis Development Foundation acquired the Malco Theater
in 1977, they began bringing Broadway productions and concerts
back to the theatre. As "Friends of the Orpheum",
they
closed the theatre in 1982 and undertook a $5 million renovation project which brought the palace back to
its 1928 glory after decades of decline. In January 1984, a grand
reopening ceremony was held. This signaled the rebirth of
entertainment in downtown Memphis.
Today,
the theatre has been re-named the Orpheum Theater and is Memphis' premier
venue for touring Broadway shows. The Orpheum Theater has hosted more
touring Broadway productions than any other theater in the US. In addition
to its stage shows, the Orpheum hosts concerts and everyone from the
Vienna Boys Choir to Patti LaBelle to Harry Connick, Jr. has graced the
stage. It is also the home to two of the city's finest local arts
organizations, the Memphis Ballet and the Memphis Opera. |
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theater is still managed by the Memphis Development Foundation
and presents 10-12 Broadway shows each year. It's a
non-profit organization and has flourished because of the
support of the community.
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Orpheum
Today
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Orpheum |
Auditorium |
Orpheum
lobby |
Orpheum
stage |
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"Memphis" |
Wurlitzer |
"South Pacific" |
Mitzi Gaynor
1984 |
Carol Channing |
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Miniature
Model |
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Email: |
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Donald Canestrari,
Memphis:
"My father loved the movies and vaudeville and would take my mother and
my two older brothers and me to the Orpheum to see a vaudeville show
and movie. He would park our 1936 Plymouth or our 1930 Ford Model A
Coupe on Beale Street and we would walk up to the Orpheum passing Tony's
Fruit Stand on the northeast corner of Beale and Main. In those days,
there would be an hour long vaudeville act followed by a new movie. We
always liked to sit in one of the loges off the mezzanine on the south
side of the theater. A Memphis orchestra under the direction of Nate
Evans would rise up out of the floor in the orchestra pit and play for
the performers. One of the trumpet players (sometimes on clarinet) was
Hilburn Graves, known as Pappy Graves. He was my first clarinet teacher
when I took lessons at the old O.K. Houck Piano Company on S. Main near
Union Ave. During the WWII years, an organist, Milton Slosser.
would rise up out of the floor and play the mighty Wurlitzer Organ and
we would sing the words to his songs that would be flashed on the
screen. Lots of entertainment."
Donald Canestrari,
Memphis:
"One
of the favorite shows to come to the Orpheum was Blackstone the
Magician. He would perform there for a week to packed houses.
He would always hypnotize a girl and saw her in half with a big buzz
saw. I can still hear her screaming as the saw made a loud
terrible sound as it cut in two a piece of 2x4 lumber beside her.
Another performer that my dad liked was Dave Avalon, a Russian orchestra
leader who brought his show there often"
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Gene Gill,
Pasadena CA:
"Everyone enjoyed going to the Malco for first run movies in the
50's. When
the movie ended, the giant Wurlitzer organ would rise out of the
orchestra pit and Milton Slosser would entertain the audience for about
20 minutes. When the "bouncing ball" came on screen, we all sang
along".
I also
remember seeing Marilyn Monroe at the Malco (1953), in town to promote
the opening of "Gentlemen Prefer Blondes". The city even renamed Monroe
St. "Marilyn Monroe St" for the day.
Bob
Mann, Albuquerque NM: "I moved to
Memphis from a small town in Arkansas in 1944, and was dazzled by the
"big city". Soon after I arrived, I went to the Malco and was awed
by the grandeur of the theater, especially when I saw that gorgeous
white organ rising out of the orchestra pit. I will never forget
Milton Slosser playing my favorite song of the day, 'Besame Mucho".
Eddie Cooper,
Memphis: "When I was
a teenager, I worked one summer as an usher at the Malco, whose owners
also owned the Princess. The Malco had a huge popcorn machine, and
the Princess had an ice machine that made more than it needed. So
one of the daily jobs of a couple of ushers was to transport popcorn to
the Princess and ice to the Malco".
Julie Best Erwin
-10/2011: "...My
grandfather, Chalmers Cullins was involved in the theater business since
the early 1900s. He began selling popcorn at the Orpheum and went
on to work there. Later, my grandfather owned the Idlewild
with his brother Edward Cullins and I believe Nate Evans was also
involved. He also owned the W. C. Handy and The Sovoy theaters.
These two were for the Black Community and featured live music as well
as movies".
Gail Collins
- 10/2011: "...Chalmers
Cullins was my grandfather and I have some interesting cassette tapes on
which my grandfather is talking about the old days at the Orpheum. I
remember dancing on the stage when I was about 5, when my grandfather
was closing up the theater at midnight. I recall watching Blackstone
perform from backstage and later eating a midnight dinner with him and
my grandparents at Burkles Bakery. We had the roast beef and homemade
rolls, mashed potatoes and vegetables. It seemed strange eating at
midnight. Blackstone had the most piercing blue eyes I ever
encountered".
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Credits |
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The
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