Palace on Main  .  Plaza 135 N. Main .  Opened 1907  .  Closed c.1914   . 800 Seats

This was an earlier Palace Theatre at 135 N. Main which opened in 1907, long before the Palace on Beale.  It was originally owned by Jack Amick who also owned Amick's Vaudeville Exchange, headquartered at the same address.  This Palace also featured Vaudeville shows between films.  In 1908 Jack became the first manager of The Lyric Theatre.  The Main Street Palace was listed in the Memphis Directories from 1908 to 1914.    The name changed to PLAZA in 1914 for one year.


Palace on Main

     Jack Amick


Palace Ad - Bilboard  1907

Bilboard  1908

Bilboard  1908


Jack Amick

Jack's memo ....

1907  Confirms movies

Billboard 1909

Billboard 1908

Billboard 1909

Bilboard  1909

Billboard 1913

Billboard 1908 Billboard List 1908 Billboard List 1909

Palace location


The letter below* on Palace Theater letterhead was written in 1912 by John F. Schurmeyer, who was the proprietor of the Palace at the time.  The manager, Arch Schwalb's name appears on the letterhead.  Both names and titles have been confirmed in the 1912 Memphis Directory.  The letter of recommendation was written  for Jack Leroy, a vaudeville comic who did dialect and character impersonations.  He also produced musical stock and his company had been successfully appearing at the Palace for some time.  The additional newspaper articles are from Billboard and the NY Clipper, and discuss when Arch Schwalb originally leased the Palace and verify that the Palace had an extensive and successful vaudeville program.   The new material (below) verifies that the Main Street Palace was more important than was previous believed.


* 1912 Palace Letter 1912 Directory Schwalb Family leases Palace - 1912 NY Clipper 1912

NY Clipper 1913


Jack LeRoy's stock Company - Billboard 1911

Billboard 1911 - Jack LeRoy

NY Clipper 1913


From Billboard 1907:  "The Palace, a moving picture and vaudeville theatre, under the management of Jack Amlck, is drawing crowded houses at every performance. It opened In April as a moving picture theatre, but later on Mr. Amick added vaudeville acts with seven performances daily of thirty minutes each, three of which are given in the afternoon and four in the evening. This innovation met with immediate success and the Palace has been drawing an increased attendance every day. The Amick Vaudeville Exchange has formed a circuit In the South and are now operating houses outside of Memphis in Meridian, Hattlesburg and Btloxl, Miss.: Mobile, Ala.; Pensacola. Fla.; New Orleans, Baton Rouge and Shreveport. La. Work has been started on houses In Little Rock, Ark., Jackson and Laurel, Miss., and Montgomery, Ala., which will be added to the circuit. Mr. Amick is reported to have made $20,000 in the past six months in amusement enterprises and the performers playing in his houses speak of him as being one of the best managers in the business. By hard work Mr. Amick has come fast to the front as an owner and manager, and his many friends will be more than glad to know that he is making good".



Also see the Palace Theatre at 324 Beale Street ... Click Here




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